Fabian Meyer-Theobaldy

hubergroup, Kirchheim b. München

Head of Global Corporate Communications • October 2021 — today

Management and development of global corporate communications (internal and external), brand and marketing. Press spokesperson function.

• Strategic communications responsibility during the company's comprehensive restructuring phase until its sale to an international investor
• Management of 4 FTEs and control of the international agency network
• Management and further development of the topic-based editorial setup
• Content management of the corporate LinkedIn channel. Channel with the highest engagement compared to the competition.
• Responsibility for developing the intranet and social intranet into an integral component of internal communication, especially in crisis situations
• Design and piloting of AI-supported editorial processes. Evaluation of tools and development of workflows for integrating generative AI as a ‘digital editor’ to increase efficiency in the newsroom.

Giesecke+Devrient, München

Social Media Manager • October 2018 — September 2021

Progression from social media manager to manager responsible for LinkedIn, website relaunch, and the Spotlight lead platform.

• Content management (organic content) of the Corporate LinkedIn channel - Growth from 10,000 to 100,000 followers in three years
• Development of a corporate ambassador strategy for social media/LinkedIn to increase trust and brand awareness of G+D
• Content and strategic management of the thought leadership presence of CEO Ralf Wintergerst (Bitkom President, LinkedIn TopVoice) on LinkedIn to strengthen the G+D brand
• Management of the global internal editorial conference as the central control unit of the newsroom
• Managing the website relaunch (content, brand, SEO, CD, UX) of the corporate website gi-de.com and the lead platform Spotlight
• Implementation of the corporate rebranding for digital channels for a uniform brand presence
• Budget and resource planning for digital communication projects

ADAC e.V., München

Digital Communications Specialist • January 2016 — October 2018

After my traineeship, I had the opportunity to set up and manage several high-reach platforms. At YouTube, we ensured significant growth with strong new formats.

• Leading the relaunch of the ADAC blog (content, UX, brand, SEO). The ADAC blog is a high-reach storytelling platform for brand loyalty
• Development of the ADAC Community (focus on content, engagement formats and community management). The ADAC Community was a high-reach platform for member retention
• Successful professionalization of the ADAC on YouTube, including format development (e.g. "ADAC How-To"), maintenance of the YouTube backend and setting up live streams
• Production of meaningful reports on all digital activities of ADAC communication including derivations and recommendations for editorial development

ADAC e.V., München

Traineeship • April 2014 — December 2015

• Editorial training in print and online communication
• Management of the camping and pitch database
• Management of the ADAC camping portal
• Press trips and reports

University of Regensburg

Research assistant • September 2012 — September 2013

• Public relations work for the Regensburg University Center for Teacher Education (RUL)

University of Regensburg

Magister Artium M.A., Philosophy, Political Science • 2005 — 2011

Final grade: 1,6

Master's thesis (Magisterarbeit): The ethical state of nature - Kant's Religion within the Bounds of Bare Reason at the interface between politics and morality

Von-Müller-Gymnasium Regensburg

Abitur • 2004

Digital Newsroom and AI Operations

Strategic integration of AI as a "sparring partner" in editorial processes. Sound knowledge of prompt engineering (system prompts to ensure corporate language) and market overview of current tools through continuous tech scouting and practical tests. Speaker experience on Generative AI (e.g. HessenChemie).

Technical skills

In-depth knowledge of the technical/editorial setup of communication tools. Advice on setting up customized toolsets and managing service providers at the interface between IT and communication.

Presentation

Years of professional experience in speaking and presenting at panel discussions and in front of large groups (German, English). Ability to convey complex content in a clear and entertaining way.

Content Development & Creation

Writing for digital platforms, image editing, video editing. Extensive experience in planning and implementing video productions, photo productions and live streams.

• My personal portfolio/weblog
• My resume online